Derrick Rose strikes gold.

Endorsement deals for athletes are extremely common. Kobe Byrant and Lebron James with Nike, Mikey Powell and Chazz Woodson with New Balance & Brine etc. One of the well known endorsement partners are Derrick Rose and Adidas. Adidas has always been in competition with Nike for sneaker sales all over the world and signed D-Rose as a way to win some of the people over. They plan on supporting Rose for a long time since they just signed him for a 14 year deal worth 250 Million Dollars. I remember in an interview, Rose said "I'm not gonna say I made it until my family and mother can be happy." (Not his EXACT words). But now, I believe he can say that he has made it. Congratulations Mr. Rose.