Over the past few years, Sneaker brands have been using various themes and popular events to help boost their creativity when it comes to their sneaker designs. One example was using the Chinese Calendar. Nike and Jordan Brand are the most notable brands to use it with examples such as the "Year Of The Rabbit" Retro 7's, the "Year Of The Dragon" Zoom KD 4's, even New Balance with the "Year Of The Dragon" 574 collection. New Balance is now taking it's hand at it again with the "Year Of The Snake" collection which will be dropping some time in 2013.
Source: Sneaker News
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