As a current sales associate for New Balance, I can tell you now that this global company really loves their model 990. The 990 was the company's first revolutionized running shoe of the 90's. It was retroed in 2011 as an upgraded version of the 993 and the 991. New York City, just like Boston, has an annual marathon (which just so happens to be very soon). So, New Balance made a 990 model dedicated to the nationwide event. The shoe features a red, grey, and gold color scheme with various NYC related accents.
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