Wednesday, November 28, 2012

New Balance 990 30th Anniversary

New Balance is back in full affect boiiiiiiiiiiiii *Flava Flav voice*. But, I mean, it's not like they were ever gone. New Balance has established itself as one of, if not the, best athletic running brand in the world. This year, the brand has taken a lot of older running shoes, removed the running tech from them, and "retroed" them as a way to reach out to the youth. Jim Davis is smart because it worked like a charm. With the brand's popularity growing in lifestyle shoes, NB's demand for more retros is increasing. This Saturday is important because it marks the 30th anniversary of the brands most famous shoe, the 990. (Quick History Lesson) Since the model release in 1982, the 990 has been NB's best selling shoe. It was then remade into a performance running shoe but for this Saturday, it will take on it's original 1982 form. Only 990 pairs were made and very few places will be getting them. A few spots like NB New York, NB Boston, NB Santa Monica, and select others will be getting them. The Boston store will release them this saturday, and so far (being an employee of the store), we've been getting non-stop calls about them. Get to the store EARLY on Saturday because these are in HIGH demand and very limited; they will retail for $180. Here are some photos, EXCLUSIVELY FROM THE NB BOSTON STORE (authentic).



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